Founder and mission: Founded by Farouk Shami, a hairdresser allergic to ammonia, with a mission to provide the professional beauty industry with advanced American technology. CHI was the first to introduce an ammonia-free hair color.

Core technology: The company's name, CHI, stands for Cationic Hydration Interlink, and it is known for being the first to use ceramic technology in styling tools. Other technologies include ionic and infrared.

Product lines: CHI offers a diverse product portfolio, including styling tools and wetline products for hair care, with lines like the vegan CHI Vibes and the Keratin line for heat protection. They also have specialized products for different needs, such as scalp care and curl care.

Ethical commitment: CHI products are cruelty-free, gluten-free, paraben-free, and sulfate-free.