To create high performance, salon professional products that shatter the myth that “clean products” are less performative. Our brand promise, “clean without comprise” refers to both the planet and the user experience.

“Being green became important to me over a decade ago, and since then I’ve made a commitment to live a more sustainable life both personally and professionally. A natural next step was to take my passion for the environment and make an impact on the beauty industry.” Frédéric Fekkai