Products

Think Blonde! As clients ask to lighten up for warmer weather, Blondor empowers you to achieve beautiful results across the full spectrum of blond hair. Blonde Seal & Care stops oxidation, seals the cuticle and adds shine to blonde hair.

Wella - Blondor Blonde Seal & Care

8 in stock

$22.78

Wella - Blondor Extra Blonde Cool Powder

8 in stock

$33.99

Create natural looking, sun-kissed highlights with Wella Professionals Blondor Freelights White Lightening Powder. Must be used with Blondor Freelights Developer for optimal results.

Wella - Blondor Freelights White Lightening Powder

8 in stock

$69.99 $62.00

Choose from 7 shades of Permanent Liquid Toners and 1 customizable Brass Kicker from Blondor - the Stylist Choice Winner for lightening. A versatile, non-progressive color that removes unwanted tones after any lightening service without the risk of over depositing. No Yellow, No Orange, Just Beautiful Brass Kicking Results!

Wella - Blondor Permanent Liquid Toners

64 in stock

$12.30

Wella - Blondor Soft Blonde Cream

8 in stock

$20.00 $19.99

BlondorPlex Cream Toners provide Wella's first express toning solution to complement all bleaching services. Pre-mixed with Plex technology, these four toners plus one ultra-cool booster offer up to 90% less breakage* for balanced blonde results.

Wella - BlondorPlex Permanent Cream Toners

40 in stock

$14.90 $11.17

Wella Professionals introduces Blondorplex. The Blondor you love, now pre-mixed with the active ingredient in Wellaplex No.1 (malic acid).

Wella - BlondorPlex Powder Lightener

16 in stock

$29.99 - $54.75

The SHINEFINITY activators contain a balancing pH buffer system that will control the pH throughout the process. This is essential to create the unique results.

Wella - Bottle Activator 2%

24 in stock

$8.90 - $30.50

Wella Professionals Shinefinity, shine you can feel! The new translucent demi-permanent hair color offer zero lift, zero damage, up to 6 weeks color glaze. It is a clean formula with true-to-tone reliable color results, no-drip gel cream and balanced pH technology.

Wella - Brush & Bowl Activator 2%

24 in stock

$9.71 - $37.00

Save 21% when you purchase the Shinefinity Color Blocking Kit which includes 1- Shinefinity 010/0, 1- Shinefinity 010/6, 1- Shinefinity 010/8, 1- Shinefinity Clear 00/00, 3- Shinefinity Base 60ml 2% Bottle Activator, and 1- Free Shinefinity Base 60ml 2% Bottle Activator, 1- Free Shinefinity Brush, 1- Free Shinefinity Applicator Bottle, 1- Free Shinefinity Flash Shades Leaflet.

Wella - Color Blocking with Shinefinity Color Glaze Kit

8 in stock

$17.00

DEMI-PERMANENT CREAM COLOR

You’re the boss with WELLA COLORCHARM Demi-Permanent Cream Color, your go-to solution for at-home color or for blending grays. Infuse your hair with fashionable tones and highlights or refresh your faded color with one of our 21 gorgeous shades created for all hair types. Gentle and easy to use - this color processes in 20 minutes and is safe for use on all hair types.! Enjoy your style even longer with color that lasts up to 24 washes*.

Wella - Color Charm Demi-Permanent Hair Color

175 in stock

$10.13

Wella - Color Charm Permanent Cream Hair Color

272 in stock

$9.99

Discover your best blonde with Wella Colorcharm Permanent Crème Toners. These crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.

Wella - Color Charm Permanent Creme Toner

64 in stock

$10.13

Wella - Color Charm Permanent Gel Hair Color

144 in stock

$9.99 $9.00

WELLA COLORCHARM Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, our Liquid Color does it all.

Wella - Color Charm Permanent Liquid Hair Color

512 in stock

$7.88 $7.00

Kick major brass with the #1 Permanent Toner in the US*. Perfect for correcting and neutralizing brass after lightening, WELLA COLORCHARM Permanent Liquid Toners are quick and easy to use for at-home, salon-quality blondes. Our toners are gentle on hair allowing you to neutralize brass with up to 90% less breakage**.

Wella - Color Charm Permanent Liquid Toner

96 in stock

$9.99 $9.00

Wella - Color Charm Post Color & Lightening Treatment

8 in stock

$7.25

We’ve got you — WELLA COLORCHARM Dust-Free Powder Lightener provides up to 7 levels of controlled and reliable lift with anti-brass results. Count on us for brilliant blonde results.

Wella - Color Charm Powder Lightener

16 in stock

$7.25 - $17.25

Wella - Color Charm Vivid Darks

72 in stock

$10.13

Out of the dark and into bold, vivid color. WELLA COLORCHARM VIVID DARKS 2-IN-1 Lightener + Color lifts up to 6 levels & deposits vibrant color in 1 step. This pigmented lightener removes previous hair dye and provides fresh, vivid tones. Suitable for all hair types and textures, including previously colored hair.

Wella - Color Charm Vivid Darks Pigmented Lightener

16 in stock

$10.13

Color Fresh is an extremely versatile, gentle conditioning color enhancer with acidic pH. It is ideal for refreshing color in between services, for color correction and introducing new clients to color.

Wella - Color Fresh Color Enhancers

120 in stock

$19.04

Achieve limitless color creativity with Color Fresh Create expressive semi-permanent color palette. With ammonia-free, fragrance-free and peroxide-free formula, Color Fresh Create is your great partner for full head or partial application, creative intermixing, pastel coloring and pure toning. Discover its true-to-tone fading effect due to the carefully selected pure tone dyes. Color Fresh Create enables an easy and precise application through a 20 minute development and lasts up to 20 washes.

Wella - Color Fresh Create Semi-Permanent Color

48 in stock

$14.22

Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh salon color. Use this at-home treatment weekly to easily create vibrant tones in light blonde hair and balayage in just 10 minutes! The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color.

Wella - Color Fresh Masks - Blue

4 in stock

$27.47 $19.47

Wella - Color Fresh Masks - Caramel Glaze

3 in stock

$27.47 $20.00

Wella - Color Fresh Masks - Chocolate Touch

2 in stock

$27.47 $19.47

Wella - Color Fresh Masks - Golden Gloss

2 in stock

$27.47 $20.00

Wella - Color Fresh Masks - Lilac Frost

2 in stock

$27.47 $20.00

Wella - Color Fresh Masks - Mint

3 in stock

$27.47 $19.47

Wella - Color Fresh Masks - Peach Blush

6 in stock

$27.47 $20.00

Wella - Color Fresh Masks - Pearl Blonde

2 in stock

$27.47 $20.00

Wella - Color Fresh Masks - Pink

3 in stock

$27.47 $19.47

Wella - Color Fresh Masks - Red

2 in stock

$27.47 $19.47

Wella - Color Fresh Masks - Rose Blaze

3 in stock

$27.47 $19.47

Wella Color Perfect Haircolor 20 Volume Liquid Developer is to be used with all Wella Color Perfect Hair color.

Wella - Color Perfect 20 Volume Liquid Developer

8 in stock

$19.94 $17.70

Color Perfect Permanent Hair Color has an excellent array of creme gel colors formulated to be completely intermixable to create any shade desired with predictable natural-looking results.

Wella - Color Perfect Permanent Hair Color

224 in stock

$19.21 $17.30

Wella - Color Scale

8 in stock

$103.30

Wella - Color Touch Daniel's Luxurious Brunette Must-Have Kit

8 in stock

$52.65 $49.99

Wella Color Touch New Built-In Metal Purifier with True-To-Tone Vibrancy no matter the hair condition. Damage reducing technology Metal Purifier protects hair from extra damage happening in presence of metals where the color is placed.

Wella - Color Touch Demi-Permanent Hair Color

633 in stock

$18.37 $16.00

Create the latest looks quickly and easily with Wella Color Touch Instamatic hair color gloss. This mildly oxidizing, professional demi-permanent hair color finish gives a temporary, delicate matte gloss and muted shine for a diffused color effect. Color Touch Instamatic technology, created with a fine blend of color pigments, allows this demi-permanent hair gloss to provide hair with a professional on-trend finish.

Wella - Color Touch Instamatic Demi-Permanent Hair Color

16 in stock

$18.37

More coverage than Wella Professionals Color Touch to help quickly cover more stubborn grey hair. This hair dye palette has been developed to complement the Koleston Perfect Shades. Color Touch Plus provides grey hair coverage and high shine with effortless maintenance.

Wella - Color Touch Plus Demi-Permanent Hair Color

56 in stock

$18.37

Wella - Color Touch Zach's Cool Blonde Must-Have Kit

7 in stock

$52.65 $49.99

Wella ColorMotion+ Color Protection shampoo helps lock in color while preserving hair's smoothness and shine. Wella Colormotion+ Conditioner provides a moisturizing color reflection that helps restore hair surface quality for radiant light reflection.

Wella - ColorMotion+ Liter Duo

8 in stock

$47.99

Wella Color Touch Emulsion 1.9% is to be used with Color Touch color.

Wella - Emulsion 1.9 Percent

8 in stock

$41.50 $37.00

Eimi Flowing Form Smoothing Balm is a protecting, smoothing balm and setting agent that is employed to the hair prior to blow-drying. Developed with sweet almond Oil and Jojoba Oil famous for their nourishing properties and the additional benefit of Pro Vitamin B5 this styling aid can truly look after the hair throughout styling and stop the hair from drying out.

Wella - Flowing Form Smoothing Balm

8 in stock

$20.50 $17.57

Wella Professionals Blondor Freelights Developer is designed specifically for light blonde shades.

Wella - Freelights 20 Volume 6% Developer

8 in stock

$24.99 $23.00

Wella - Freelights 30 Volume 9% Developer

8 in stock

$18.99

Wella - Freelights 40 Volume 12% Developer

8 in stock

$24.99 $22.50

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Wella - Illumina Permanent Hair Color

360 in stock

$18.15

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