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Description

Brand: Wella

Product Line: Pure Perfection

Product Type:

Size: 2 fl oz.

Shade/Color:

What is it:

NEW PURE PERFECTION
CLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE
with Supercharged Metal Purifier

WHY YOU'LL LOVE IT

  • Permanent hair color with up to 100% gray coverage.
  • Super Charged Metal Purifier Technology helps reduce signs of damage and delivers predictable color results.
  • Neutral-base shade palette creates pure, true-to-tone color results with natural-looking dimension.
  • Clinically proven to leave hair looking +55% shinier, +45% smoother, and +42% more nourished.*
  • 0% ammonia, fragrance, mineral oil, silicones, or PPD/PTD.**

WHY IT MATTERS FOR YOUR BUSINESS
With a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:

  • Ingredient-conscious clients seeking a more mindful color experience.
  • Guests who prefer an ammonia-free service with no strong color odor.
  • Clients looking for a comfortable scalp experience.
  • Gray coverage clients who want natural-looking, dimensional results without sacrificing performance.
  • Stylists seeking pure tonal deposit and reliable, predictable color outcomes.


*Based on an expert panel clinical study versus untreated hair.
**Do not use if the client has a known PPD/PTD allergy, as a severe allergic reaction may still occur.

How it Works:

  1. MIXING RECOMMENDATION: Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio.
    • Example: 60 g Pure Perfection + 60 g Welloxon Perfect.
  2. MIXING RATIO:
    • 6% Welloxon Perfect: for grey coverage and up to 1 level of lift.
    • 9% Welloxon Perfect: for up to 2 levels of lift.
    • 12% Welloxon Perfect: for up to 3 levels of lift.
    • To refresh mid-lengths and ends you can use a suitable Wella Professionals DEMI-PERMANENT color.
  3. ALTERNATIVELY: Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio.
    • Apply through mid-lengths and ends after root application and develop for up to 20 minutes.
  4. HOW TO APPLY: Wear suitable gloves and apply to dry hair.

Feature and Benefits:

  • Pure color results
  • Up to 100% gray coverage
  • A curated palette of 30 intermixable shades
  • 1:1 Mixing ratio with Welloxon for best color results
  • CLINICALLY PROVEN, REDUCES SIGNS OF DAMAGE
  • +55% shine*
  • +45% smoothness*
  • +42% nourished look*
  • 0% ammonia, fragrances, mineral oils, silicones, PPD/PTD
  • Dermatologically tested on sensitive skin.
  • Vegan

*vs untreated hair, based on expert grading clinical study

Ingredients:

Aqua/Water/Eau, Cetearyl Alcohol, Cocamide MEA, Ethanolamine, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Glycol Distearate, 2-Methoxymethyl-p-Phenylenediamine, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Trisodium Ethylenediamine Disuccinate, Propylene Glycol, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, 2,4-Diaminophenoxyethanol HCl, Xanthan Gum, Sodium Sulfite, Ascorbic Acid, Polyquaternium-10, m-Aminophenol, Disodium EDTA
Product form

Wella - Pure Perfection Permanent Hair Color

    Brand: Wella Product Line: Pure Perfection Product Type: Size: 2 fl oz. Shade/Color: What is it: NEW PURE PERFECTIONCLINICALLY PROVEN TO REDUCE...

    $22.00 $19.00

    3 in stock

      • Guaranteed secure & safe checkout.

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      Description

      Brand: Wella

      Product Line: Pure Perfection

      Product Type:

      Size: 2 fl oz.

      Shade/Color:

      What is it:

      NEW PURE PERFECTION
      CLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE
      with Supercharged Metal Purifier

      WHY YOU'LL LOVE IT

      • Permanent hair color with up to 100% gray coverage.
      • Super Charged Metal Purifier Technology helps reduce signs of damage and delivers predictable color results.
      • Neutral-base shade palette creates pure, true-to-tone color results with natural-looking dimension.
      • Clinically proven to leave hair looking +55% shinier, +45% smoother, and +42% more nourished.*
      • 0% ammonia, fragrance, mineral oil, silicones, or PPD/PTD.**

      WHY IT MATTERS FOR YOUR BUSINESS
      With a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:

      • Ingredient-conscious clients seeking a more mindful color experience.
      • Guests who prefer an ammonia-free service with no strong color odor.
      • Clients looking for a comfortable scalp experience.
      • Gray coverage clients who want natural-looking, dimensional results without sacrificing performance.
      • Stylists seeking pure tonal deposit and reliable, predictable color outcomes.


      *Based on an expert panel clinical study versus untreated hair.
      **Do not use if the client has a known PPD/PTD allergy, as a severe allergic reaction may still occur.

      How it Works:

      1. MIXING RECOMMENDATION: Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio.
        • Example: 60 g Pure Perfection + 60 g Welloxon Perfect.
      2. MIXING RATIO:
        • 6% Welloxon Perfect: for grey coverage and up to 1 level of lift.
        • 9% Welloxon Perfect: for up to 2 levels of lift.
        • 12% Welloxon Perfect: for up to 3 levels of lift.
        • To refresh mid-lengths and ends you can use a suitable Wella Professionals DEMI-PERMANENT color.
      3. ALTERNATIVELY: Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio.
        • Apply through mid-lengths and ends after root application and develop for up to 20 minutes.
      4. HOW TO APPLY: Wear suitable gloves and apply to dry hair.

      Feature and Benefits:

      • Pure color results
      • Up to 100% gray coverage
      • A curated palette of 30 intermixable shades
      • 1:1 Mixing ratio with Welloxon for best color results
      • CLINICALLY PROVEN, REDUCES SIGNS OF DAMAGE
      • +55% shine*
      • +45% smoothness*
      • +42% nourished look*
      • 0% ammonia, fragrances, mineral oils, silicones, PPD/PTD
      • Dermatologically tested on sensitive skin.
      • Vegan

      *vs untreated hair, based on expert grading clinical study

      Ingredients:

      Aqua/Water/Eau, Cetearyl Alcohol, Cocamide MEA, Ethanolamine, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Glycol Distearate, 2-Methoxymethyl-p-Phenylenediamine, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Trisodium Ethylenediamine Disuccinate, Propylene Glycol, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, 2,4-Diaminophenoxyethanol HCl, Xanthan Gum, Sodium Sulfite, Ascorbic Acid, Polyquaternium-10, m-Aminophenol, Disodium EDTA

      Size chart

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