Description
Brand: Pulp Riot
Product Line:
Product Type:
Size: 4 fl oz. / 118ml
Shade/Color:
What is it:
The new Pulp Riot paint is better than ever. Pulp Riot's NEW semi-permanent color formula with Anti-Overworking Technology lasts longer, conditions better, and doesn’t overwork. The vivid shades you love, now packed with even more power.
• No overworking: Anti-Overworking Technology
• Lasts longer: Now up to 50 washes*
• Conditions better: 12x more**
• Increased hydration: 2x more**
• Strengthens hair after pre-lightening**
• 3x less breakage** after use
• Intense shine: Increased shine by up to 86%**
• Improved saturation: Better application for efficient product usage
• Highly pigmented designed to provide bold, intense vibrancy
• True tone fade for all shades + no bleed rinse
*vs. previous formula
**vs. non-conditioning shampoo
How it Works:
• Shades are designed to be used directly from the tube; there’s no mixing with developer
• Apply semis to clean dry hair. After lightening, shampoo at least two times. The smallest amount of residue can create spottiness
• Process for 25-40 minutes at room temperature
• Rinse thoroughly with cool water and without shampooing
• Conditioning is optional
Feature and Benefits:
• All shades are intermixable for endless color possibilities
• Clear can be used to dilute colors to make them lighter or pastel
• Noir (black) can be added to other colors to make them darker
• Neon shades are UV reactive or glow in black/UV lighting
• Low acidic PH of 4 helps to close the cuticle, smooth hair, and add shine
• Powered by Caring Complex – Conditioner-based blend that helps provide increased hydration, added strength, and reduced breakage.
• Vegan Formula – No animal derived ingredients or byproducts. Never tested on animals***
• Ammonia, paraben, and MEA free
*** Vegan formula: no animal-derived ingredients
Ingredients:
Agua/Water/Eau, Cetyl Alcohol, Glycerin, Stearalkonium Chloride, Glyceryl Stearate, PEG-1000 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Quaternium-52, Cetearyl Alcohol, Ceteareth-20, Tetrasodium EDTA, Citric Acid, Parfum/Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone, and may contain one or more of the following: Basic Blue 3/CI 51004, Basic Blue 7, Basic Brown 16, Basic Red 51, Solvent Yellow 29, Basic Violet 2, Solvent Violet 13, Basic Red 22, Basic Blue 99, Basic Yellow 87, Basic Yellow 40, Basic Orange 1, Basic Red 2, Basic Red 14/CI 48016.
