Feature and Benefits:
- EXCELLENCE IN PERFORMANCE:
- Innovative hybrid color technology designed to deliver rich, 100% grey coverage or luminous toning results — all in one extended size (3.4oz) tube
- 2-in-1 color and conditioning treatment that enhances softness, luminosity, and shine with every service
- Enriched with refined Italian micropigments for exceptional saturation, vibrancy, and color longevity
- EXCELLENCE IN WELLNESS FOR PROFESSIONALS & CLIENTS:
- Clean Air Formulation crafted without common hair color irritants for a more elevated salon wellness experience
- PPD-Free, Resorcinol Free, Ammonia-Free, Cruelty-Free, Vegan & Gluten-Free low-tox color formulation
- EXCELLENCE FOR THE PLANET:
- Certified Conscious by Positive Luxury, as a Brand To Trust
- Packaged in infinitely recyclable aluminum tubes as part of ARETÉ’s conscious commitment to circular design principles
- Consciously made in Italy to the highest standard of craft and care
Ingredients:
Historical Botanicals:
- VINA-PLEX 100™: Born from Vitis Vinifera (Grapes) and inspired by centuries of Italian craftsmanship, VINA-PLEX 100™ combines bio-fermented balsamic vinegar molecules with antioxidant-rich resveratrol to help strengthen, remineralize, and protect the hair fiber. This advanced alchemical complex helps defend against oxidative stress while supporting healthier-looking, more resilient hair with enhanced shine and vitality.
- Italian Gold Oil Blend: A luxurious infusion of cold-pressed organic Apricot, Olive, and Pomegranate Oils, sustainably sourced from the fertile landscapes of Italy. Revered as our signature “Italian Gold,” this nutrient-rich blend helps nourish the hair and scalp, enhance color molecule absorption, supports moisture retention, and promotes smoother, more luminous color results.
- Taurine: An amino acid known for its antioxidant properties, Taurine helps support scalp balance while reinforcing the hair fiber for stronger, healthier-looking strands.
- Aloe Vera: Renowned for its soothing and hydrating properties, Aloe Vera helps comfort the scalp while delivering lightweight moisture to leave hair feeling soft, balanced, and refreshed.
- Blood Orange Extract: Rich in Vitamin C and antioxidant compounds, Blood Orange Extract helps protect the hair and scalp from environmental stressors while promoting a healthier-looking appearance, enhanced radiance, and lasting vibrancy.
Full Ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Ceteareth-30, Synthetic Beeswax, Polyquaternium-22, Cocamidopropyl Betaine, Toluene-2,5-Diamine Sulfate, Decyl Oleate, Sodium Sulfite, Parfum (Fragrance), Sodium Hydrosulfite, 2-Methylresorcinol, 4-Chlororesorcinol, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl, Hydrolyzed Oat Protein, Hydrolyzed Rice Bran Protein, Olea Europaea (Olive) Fruit Oil, Taurine, Punica Granatum (Pomegranate) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Resveratrol, Aloe Barbadensis Leaf Juice, Acetum, Tartaric Acid, Leuconostoc/Radish Root Ferment Filtrate, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citric Acid, Sodium Benzoate , Potassium Sorbate