New York, founded in 2008 by fragrance visionary Laura Slatkin, is a luxury fragrance lifestyle brand celebrated for its ability to transform everyday moments into extraordinary sensory experiences. Based in New York City, the brand offers an extensive collection of home fragrances, fine perfumes, body care, and innovative scent technology. Each product is meticulously crafted using high-quality, ethically sourced ingredients, with candles made from proprietary FDA-approved mineral wax blends and fragrances developed by master perfumers who adhere to IFRA safety standards. Known for its signature scents—such as Bamboo, Wild Mint & Eucalyptus, and Madagascar Vanilla—NEST marries exquisite fragrance compositions with beautifully designed vessels that double as décor pieces, making its offerings both indulgent and functional.

Over the years, NEST has become a beloved name in the fragrance world, earning accolades for its artistry and craftsmanship, and even achieving milestones like selling one candle every minute during the holiday season. In 2023, the brand was chosen to scent New York’s Fifth Avenue for the holidays, in partnership with The Fifth Avenue Association and Bergdorf Goodman, solidifying its position as an industry tastemaker. Following a majority acquisition by North Castle Partners in 2022, NEST continues to expand its reach while staying true to its mission of elevating mood and celebrating scent—bringing luxury fragrance experiences to homes and individuals around the globe.