Joico

Vero K-PAK VColor Wide Tint Brush is a valuable coloring tool for accurately and easily applying hair color. The wide tint brush covers more area and allows for faster application of hair color. It has a comfortable handle that makes it easy to work with and quality bristles for the best color application. The Wide Tint Brush is a hair color accessory that's perfect for easy application of color, bleach and hair paints.

Joico - Wide Tint Brush

8 in stock

$11.90 $9.73

LumiShine Demi-Permanent Liquid Clear - now available in backbar size! Clear is used to customize formula and adds up to 2x the shine for every color service. Gentle, ammonia-free formula.

Joico - LumiShine Bonus Size Demi-Permanent Liquid Clear

7 in stock

$29.70 $28.46

Vero K-PAK VColor Narrow Tint Brush is a valuable coloring tool for accurately and easily applying hair color. The Narrow Tint Brush is great for covering smaller sections of hair with color. It has a comfortable handle that makes it easy to work with and quality bristles for the best color application. The Narrow Tint Brush is excellent for the edges, hairline and smaller sections of hair to color.

Joico - Narrow Tint Brush

8 in stock

$11.90 $10.73

6 pre-blended permanent shades, complete gray coverage, healthy looking LumiShine results, and a 10-minute processing time - LUMI10 has it all covered. And with new NC and NBA series, you can now nail those precious natural copper hues, and neutralize unwanted brassiness for cooler than cool brunettes, in half the time of a traditional permanent color service. Long lasting color with 100% gray coverage in 10 minutes.

Joico - Lumi10 NC + NBA Trial Kit

8 in stock

$39.69 $37.70

Get The Gloss That Outshines! A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Joico - Lumishine Demi Liquid PV Trial Kit

8 in stock

$29.99

Joico - Lumishine Demi Liquid VG Trial Kit

7 in stock

$29.99

All set for lift-off? Get ready for the most powerful way to go beyond the pale without a hint of bleach!

Joico - Blonde Life Hyper High Lift Permanent Creme

16 in stock

$13.98 $12.00

With LumiShine DD Dimensional Deposit Demi-Permanent Crème Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatile formula corrects, glazes, glosses, tones, and blends gray.

Joico - LumiShine Dimensional Deposit Demi-Permanent Color

160 in stock

$12.95

Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.

Joico - Defy Damage Detox Shampoo

16 in stock

$23.99 - $39.99

Designed specifically for compromised blonde hair that’s seen long-term lightening services, this multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools.

Joico - Blonde Life Blonde Strong Detangler

8 in stock

$29.00 $20.99

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine.** Resilience returns. Smoothness and softness**

Joico - LumiShine YouthLock Permanent Hair Color

208 in stock

$18.99 $17.20

Gentle enough to use daily, sulfate-free Blonde Life Brightening Shampoo banishes brass, lifts away dirt and oil, and restores highlighted hair to optimal PH level. You'll have gleaming, on-tone blonde with slip and smoothness.

Joico - Blonde Life Brightening Shampoo

16 in stock

$23.99 - $39.99

Blonde Life Brightening Conditioner fights off-tones, frizz, and dryness, while delivering the kind of champagne shine that polishes hair to a high gleam without weighing down a single highlighted strand.

Joico - Blonde Life Brightening Conditioner

16 in stock

$23.99 - $29.99

Blonde Life Brightening Masque magically softens hair, hydrates highlighted strands, and amps up the gleam, by counteracting unwanted trace minerals that result in dullness and yellow tones in a single, 5-minute treatment.

Joico - Blonde Life Brightening Masque

8 in stock

$19.80 $17.99

This gentle but powerfully targeted shampoo goes right to the damage, lathering in lustrous, more resilient hair from the first use. Formulated with nourishing Keratin and Guajava Fruit Extract to help fortify weak strands and ? big plus here ? prevent future damage,* our non-stripping shampoo instantly improves elasticity, strength, and shine.

Joico - K-PAK Reconstructing Shampoo

16 in stock

$21.99 - $37.99

When you've enjoyed a few too many blowouts and harsh color changes, this one-and-done daily conditioner immediately hones in on that dry, damaged hair with targeted precision, leaving locks with big-time shine and doubling your resistance to breakage. High-powered and fortifying, it takes just 60 seconds to instantly build stronger, smoother, shinier, healthier-looking hair.

Joico - K-PAK Reconstructing Conditioner

16 in stock

$21.52 - $33.34

Packed with amino acids and Joico?s smart Keratin technology, K-PAK Professional Reconstructor Deep-Penetrating Treatment rebuilds/strengthens stressed strands in just 5 minutes; instantly transforming hair to healthy greatness.

Joico - K-PAK Deep Penetrating Reconstructor

8 in stock

$27.00 $22.99

This color-protecting shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you'll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash.**

Joico - K-PAK Color Therapy Color-Protecting Shampoo

31 in stock

$9.00 - $58.70

This deep-repair miracle treatment for color-treated hair unlocks out-of-this-world vibrancy and a mirror-like shine, along with strands that are 9X stronger and visibly healthier-looking in a single, 2 - 5 minute application.

Joico - K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

24 in stock

$13.95 - $41.00

Infusing ageless body, shine, manageability, and bounce, YouthLock Shampoo revitalizes hair with the power of collagen and Buriti fruit oil – a nourishing, one-two punch that recaptures the joi-ful feel and look of lush, lively, timeless hair. Gentle enough to use daily, this sulfate-free cleanser purifies hair of dirt and grime, while delivering reduced hair fall and big-time shine for the ages.

Joico - Youthlock Shampoo

24 in stock

$9.00 - $35.99

Reinventing dry, brittle hair that’s falling short these days, YouthLock Conditioner delivers a transformative new outlook on life! Thanks to a collagen-enriched formula designed to recreate the timeless body, bounce, shine, and softness of earlier days, wiry strands get a second chance; daily detangling becomes a breeze; and hair fall is reduced. The power of Buriti fruit oil helps restore that ageless hydration and shine.

Joico - Youthlock Conditioner

24 in stock

$9.00 - $35.99

When you want to unmask your hair?s glory days, look no further than YouthLock Treatment Masque, the deeply nourishing strategy for soft, bouncy, manageable lushness. Harnessing the power of collagen and Buriti fruit oil (chockfull of antioxidants and vitamins known to help restore hydration and shine), dry, frizzy, unruly strands are instantly transformed; hair fall is reduced; and frizz becomes a faint memory.

Joico - Youthlock Collagen Treatment Mask

8 in stock

$28.00 $22.99

Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn’t strip color or moisture; yet whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy, 3X more strength, and less breakage.

Joico - ColorFul Anti-Fade Shampoo

16 in stock

$21.99 - $39.99

The secret to long-lasting hair color lies in Colorful Anti-Fade Conditioner’s commitment to fade and pollution protection; infusing hair with shine, softness, and ingredients that lock in vibrant color for up to 8 weeks.

Joico - ColorFul Anti-Fade Conditioner

16 in stock

$21.99 - $39.99

Defy Damage IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. A unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage.*

Joico - Defy Damage In a Flash 7-Second Bond Builder

8 in stock

$32.00 $24.30

This unique daily bond-building shampoo actually protects hair from damage while it leaves strands clean, resilient, shiny, and strong. Swiftly sloughs away buildup without stripping your vibrant, investment salon color.

Joico - Defy Damage Protective Shampoo

24 in stock

$9.00 - $38.30

Gentle enough to use every day, but mighty enough to replenish hydration and build strength and resilience, this daily, bond-building conditioner protects hair from future damage, detangles, and wards off fading hair color.

Joico - Defy Damage Protective Conditioner

24 in stock

$9.00 - $49.00

This bond-building treatment dives deep in minutes, infusing each strand with strength and visibly overhauling hair on contact. Experience less breakage, protection from heat styling, color longevity, softness and shine.

Joico - Defy Damage Protective Masque

16 in stock

$11.00 - $25.00

Offering a 24-hour volume boost and luxe lather, JoiFULL Volumizing Shampoo rinses away the oil and dirt that weigh down fine strands, delivering body, mega fullness, and shine, along protection from humidity.

Joico - JoiFull Volumizing Shampoo

16 in stock

$22.00 - $34.99

Creating full, airy, luxurious volume, JoiFULL Volumizing Conditioner’s lightweight formula detangles and amps up fine strands for instant “wow” body, humidity protection, mega shine, and stronger strands every time you use it.

Joico - JoiFull Volumizing Conditioner

16 in stock

$22.00 - $49.99

JoiFULL Volumizing Styler is a unique hybrid that delivers the slip of a silky créme and the shaping power of a gel; transforming fine hair with full, airy volume for 24 hours, and protecting strands against humidity/frizz.

Joico - JoiFull Volumizing Styler

8 in stock

$44.20 $30.00

HydraSplash Hydrating Shampoo never gets heavy on your fine hair! Formulated with marine ingredients like Sea Kelp and Coconut Water, the lightweight lather gently cleanses hair for brilliantly-clean, soft, healthy results.

Joico - HydraSplash Hydrating Shampoo

24 in stock

$22.00 - $55.00

Formulated with ultra-hydrating marine ingredients like Sea Kelp and Coconut Water, HydraSplash Hydrating Conditioner gives fine hair an immediate, lightweight splash of moisture, plus detangling power, elasticity, and shine.

Joico - HydraSplash Hydrating Conditioner

16 in stock

$21.60 - $50.99

Designed to infuse fine-to-medium hair with lightweight, thirst-quenching moisture, HydraSplash Hydrating Gel�e Masque nourishes delicate strands with refreshing, nutrient-rich marine ingredients, while banishing frizz.

Joico - HydraSplash Hydrating Gelee Masque

8 in stock

$19.26

Formulated with an exotic blend of rich Tamanu and Manoi oils, Blonde Life Violet Conditioner offers moisture, protection, and the power to banish unwanted yellow tones that can creep into highlighted blonde hair.

Joico - Blonde Life Violet Conditioner

16 in stock

$22.99 - $30.99

In just a single, three-to-five-minute session, Moisture Recovery Treatment Balm For Dry Hair deeply hydrates parched strands, maximizes strength, reduces breakage, and gives frizz the definitive boot.

Joico - Moisture Recovery Treatment Balm

16 in stock

$28.20 - $37.00

Just a drop or two of Brilliant Glow Brightening Oil, and you'll instantly experience extraordinary, crystal-clear shine; hair that's 7X stronger; free of frizz; and silky-smooth strands that are protected and nourished.

Joico - Blonde Life Brilliant Glow Brightening Oil

8 in stock

$28.00 $21.02

This unique, color-correcting formula preserves cool blondes and silvery grays ? banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.

Joico - Color Balance Purple Shampoo

16 in stock

$17.60 - $30.99

This unique, color-correcting formula preserves cool, icy blondes and silvery grays, with a nourishing, hydrating detangler that actually safeguards the vibrancy of color-treated hair.

Joico - Color Balance Purple Conditioner

16 in stock

$22.00 - $29.99

This compassionate cleanser fortifies tired strands with powerful Coconut and Abyssinian Oils, preventing breakage, amping up softness, shine, and bounce. With 90% naturally-derived, Vegan ingredients and sustainable packaging, it makes a world of difference.

Joico - InnerJoi Strengthen Shampoo

16 in stock

$25.00 - $30.00

Build fortitude for the future with the Conditioner that strengthens and detangles, prevents damage, reduces frizz, and boosts big-time shine. With 96% naturally-derived, Vegan ingredients and sustainable packaging, this daily product makes a world of difference.

Joico - InnerJoi Strengthen Conditioner

24 in stock

$9.60 - $25.99

This naturally-derived, gentle cleanser helps you hold onto your hue with color-protecting Beet Root Extract and nourishing Raspberry Seed Oil – 90% naturally-derived, Vegan ingredients that deliver vibrancy and long-haul color in the most comforting way possible.

Joico - InnerJoi Preserve Shampoo

24 in stock

$8.52 - $39.00

This comforting, color-preserving conditioner nourishes mind, body, and soul; protecting vibrancy, shine, hair health, and hue, while leaving strands soft and silky. Features 96% naturally-derived, Vegan ingredients to protect salon color with total peace of mind.

Joico - InnerJoi Preserve Conditioner

24 in stock

$8.52 - $29.99

Experience the earth-friendly power of Apple Extract all day to keep dryness and tightness away. Hydrate Shampoo – the gentle cleanser that soothes scalp and leaves hair clean, healthy, refreshed – is a perfect pick, featuring 86% naturally-derived, Vegan ingredients.

Joico - InnerJoi Hydrate Shampoo

24 in stock

$8.52 - $29.99

Give thirsty hair tender loving care with this restorative, moisture-rich conditioner that refreshes strands with a quenching dose of Apple Extract for nourishing results. Features 96% naturally-derived, Vegan ingredients to hydrate hair with total peace of mind.

Joico - InnerJoi Hydrate Conditioner

16 in stock

$25.00 - $35.00

JoiMist Medium Protective Finishing Spray locks in style without a bulletproof, tacky layer; giving you movement, flexibility, and just the right amount of all-day hold while protecting hair from frizz, humidity, and damage.

Joico - JoiMist Medium Protective Finishing Spray

8 in stock

$22.50

JoiMist Firm Protective Finishing Spray locks in style without a bulletproof, tacky layer; giving you movement, flexibility, and serious, Level-9, all-day hold while protecting hair from frizz, humidity, and damage.

Joico - JoiMist Protect Finishing Spray Firm

8 in stock

$22.50

Flip Turn delivers mega-volume and 72 hours of hold no matter how you spray it, upside down, sideways, & backwards. With a flexible, Level-10 finish, this exciting styler guards against the ravages of humidity and heat styling.

Joico - Flip Turn Volumizing Spray

8 in stock

$22.50

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