{"product_id":"wella-pure-perfection-permanent-hair-color","title":"Wella - Pure Perfection Permanent Hair Color","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBrand: \u003c\/strong\u003eWella\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Line: \u003c\/strong\u003ePure Perfection\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e2 fl oz.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eShade\/Color:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat is it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNEW PURE PERFECTION\u003cbr\u003e\u003cspan\u003eCLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ewith Supercharged Metal Purifier\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eWHY YOU'LL LOVE IT\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent hair color with up to\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e100%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003egray coverage.\u003c\/li\u003e\n\u003cli\u003eSuper Charged Metal Purifier Technology helps reduce signs of damage and delivers predictable color results.\u003c\/li\u003e\n\u003cli\u003eNeutral-base shade palette creates pure, true-to-tone color results with natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eClinically proven to leave hair looking\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e+55%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eshinier,\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e+45%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003esmoother, and\u003cspan\u003e \u003c\/span\u003e\u003cb role=\"emphasis\"\u003e+42%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003emore nourished.*\u003c\/li\u003e\n\u003cli\u003e\n\u003cb role=\"emphasis\"\u003e0%\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eammonia, fragrance, mineral oil, silicones, or PPD\/PTD.**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb role=\"emphasis\"\u003eWHY IT MATTERS FOR YOUR BUSINESS\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003eWith a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIngredient-conscious clients seeking a more mindful color experience.\u003c\/li\u003e\n\u003cli\u003eGuests who prefer an ammonia-free service with no strong color odor.\u003c\/li\u003e\n\u003cli\u003eClients looking for a comfortable scalp experience.\u003c\/li\u003e\n\u003cli\u003eGray coverage clients who want natural-looking, dimensional results without sacrificing performance.\u003c\/li\u003e\n\u003cli\u003eStylists seeking pure tonal deposit and reliable, predictable color outcomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e*Based on an expert panel clinical study versus untreated hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e**Do not use if the client has a known PPD\/PTD allergy, as a severe allergic reaction may still occur.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow it Works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv id=\"directions\" class=\"collapse show\" alt=\"\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMIXING RECOMMENDATION:\u003c\/strong\u003e Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio.\n\u003cul\u003e\n\u003cli\u003eExample: 60 g Pure Perfection + 60 g Welloxon Perfect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMIXING RATIO:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e6% Welloxon Perfect: for grey coverage and up to 1 level of lift.\u003c\/li\u003e\n\u003cli\u003e9% Welloxon Perfect: for up to 2 levels of lift.\u003c\/li\u003e\n\u003cli\u003e12% Welloxon Perfect: for up to 3 levels of lift.\u003c\/li\u003e\n\u003cli\u003eTo refresh mid-lengths and ends you can use a suitable Wella Professionals DEMI-PERMANENT color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eALTERNATIVELY:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio.\n\u003cul\u003e\n\u003cli\u003eApply through mid-lengths and ends after root application and develop for up to 20 minutes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHOW TO APPLY:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWear suitable gloves and apply to dry hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeature and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePure color results\u003c\/li\u003e\n\u003cli\u003eUp to 100% gray coverage\u003c\/li\u003e\n\u003cli\u003eA curated palette of 30 intermixable shades\u003c\/li\u003e\n\u003cli\u003e1:1 Mixing ratio with Welloxon for best color results\u003c\/li\u003e\n\u003cli\u003eCLINICALLY PROVEN, REDUCES SIGNS OF DAMAGE\u003c\/li\u003e\n\u003cli\u003e+55% shine*\u003c\/li\u003e\n\u003cli\u003e+45% smoothness*\u003c\/li\u003e\n\u003cli\u003e+42% nourished look*\u003c\/li\u003e\n\u003cli\u003e0% ammonia, fragrances, mineral oils, silicones, PPD\/PTD\u003c\/li\u003e\n\u003cli\u003eDermatologically tested on sensitive skin.\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e*vs untreated hair, based on expert grading clinical study\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"product-info col-md-6\"\u003e\n\u003cdiv class=\"description-and-detail-container\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"description-and-detail latestDetailsSection mobile d-block\"\u003e\n\u003csection\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"ingredients\" class=\"collapse show\" alt=\"\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Cocamide MEA, Ethanolamine, Ceteareth-25, PEG-7 Glyceryl Cocoate, Sodium Laureth Sulfate, Glycol Distearate, 2-Methoxymethyl-p-Phenylenediamine, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Trisodium Ethylenediamine Disuccinate, Propylene Glycol, Glycerin, Sodium Diethylenetriamine Pentamethylene Phosphonate, 2,4-Diaminophenoxyethanol HCl, Xanthan Gum, Sodium Sulfite, Ascorbic Acid, Polyquaternium-10, m-Aminophenol, Disodium EDTA\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot1\" id=\"pdp_slot1\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot1test\" id=\"pdp_slot1test\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot2test\" id=\"pdp_slot2test\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot2\" id=\"pdp_slot2\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"pdp_slot3\" class=\"pdp_slot3\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"pdp_slot4\" class=\"pdp_slot4\"\u003e\u003c\/div\u003e","brand":"Wella","offers":[{"title":"2\/0 Natural Black","offer_id":51257373884639,"sku":"USA-048843","price":19.0,"currency_code":"USD","in_stock":true},{"title":"3\/0 Natural Dark Brown","offer_id":51257397084383,"sku":"USA-048866","price":19.0,"currency_code":"USD","in_stock":true},{"title":"4\/7 Warm Medium Brown 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Brown","offer_id":51257397346527,"sku":"USA-048872","price":19.0,"currency_code":"USD","in_stock":true},{"title":"55\/0 Natural Intense Light Brown","offer_id":51257397379295,"sku":"USA-048845","price":19.0,"currency_code":"USD","in_stock":true},{"title":"6\/0 Natural Dark Blonde","offer_id":51257438240991,"sku":"USA-048837","price":19.0,"currency_code":"USD","in_stock":true},{"title":"6\/4 Warm Dark Blonde Red","offer_id":51257438273759,"sku":"USA-048862","price":19.0,"currency_code":"USD","in_stock":true},{"title":"6\/7 Warm Dark Blonde Brown","offer_id":51257438306527,"sku":"USA-048867","price":19.0,"currency_code":"USD","in_stock":true},{"title":"66\/0 Natural Intense Dark Blonde","offer_id":51257438339295,"sku":"USA-048875","price":19.0,"currency_code":"USD","in_stock":true},{"title":"7\/8 Cool Medium Blonde Pearl","offer_id":51257438372063,"sku":"USA-048850","price":19.0,"currency_code":"USD","in_stock":true},{"title":"7\/0 Natural Medium Blonde","offer_id":51257438404831,"sku":"USA-048869","price":19.0,"currency_code":"USD","in_stock":true},{"title":"7\/40 Warm Medium Blonde","offer_id":51257438437599,"sku":"USA-048871","price":19.0,"currency_code":"USD","in_stock":true},{"title":"7\/3 Warm Medium Blonde Gold","offer_id":51257438470367,"sku":"USA-048879","price":19.0,"currency_code":"USD","in_stock":true},{"title":"7\/6 Cool Medium Blonde Violet","offer_id":51257438503135,"sku":"USA-048836","price":19.0,"currency_code":"USD","in_stock":true},{"title":"7\/1 Cool Medium Blonde Ash","offer_id":51257438535903,"sku":"USA-048839","price":19.0,"currency_code":"USD","in_stock":true},{"title":"77\/0 Natural Intense Medium Blonde","offer_id":51257438568671,"sku":"USA-048853","price":19.0,"currency_code":"USD","in_stock":true},{"title":"8\/7 Warm Light Blonde Brown","offer_id":51257438601439,"sku":"USA-048842","price":19.0,"currency_code":"USD","in_stock":true},{"title":"8\/0 Natural Light Blonde","offer_id":51257438634207,"sku":"USA-048876","price":19.0,"currency_code":"USD","in_stock":true},{"title":"88\/0 Natural Intense Light Blonde","offer_id":51257438666975,"sku":"USA-048873","price":19.0,"currency_code":"USD","in_stock":true},{"title":"9\/6 Cool Very Light Blonde Violet","offer_id":51257438699743,"sku":"USA-048849","price":19.0,"currency_code":"USD","in_stock":true},{"title":"9\/3 Warm Very Light Blonde Gold","offer_id":51257438732511,"sku":"USA-048878","price":19.0,"currency_code":"USD","in_stock":true},{"title":"9\/0 Natural Very Light Blonde","offer_id":51257438765279,"sku":"USA-048851","price":19.0,"currency_code":"USD","in_stock":true},{"title":"10\/1 Cool Lightest Blonde Ash","offer_id":51257438798047,"sku":"USA-048840","price":19.0,"currency_code":"USD","in_stock":true},{"title":"10\/0 Natural Lightest Blonde","offer_id":51257438830815,"sku":"USA-048865","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/8343\/5487\/files\/Wella_-_Pure_Perfection_Permanent_Hair_Color_5.png?v=1787546539","url":"https:\/\/beautyshiptoyou.com\/products\/wella-pure-perfection-permanent-hair-color","provider":"Beauty Ship To You","version":"1.0","type":"link"}