{"product_id":"virtue-smooth-shampoo","title":"Virtue - Smooth Shampoo","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBrand: \u003c\/strong\u003eVirtue\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Line: \u003c\/strong\u003eSmooth\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e2 fl oz. | 60ml , 8 fl oz. | 240ml , 17 fl oz. | 500ml\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eShade\/Color:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat is it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eVirtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eFormulated with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eKEY CLAIMS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow it Works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWork a quarter-size amount of shampoo into a lather between palms.\u003c\/li\u003e\n\u003cli\u003eApply to wet hair, massage into a rich lather, and rinse.\u003c\/li\u003e\n\u003cli\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeature and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFRAGRANCE: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.\u003c\/li\u003e\n\u003cli\u003eIDEAL FOR:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially those with frizz-prone, wavy, or curly hair.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"product-info col-md-6\"\u003e\n\u003cdiv class=\"description-and-detail-container\" data-mt-accordion-bound=\"true\"\u003e\n\u003cdiv class=\"row\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"description-and-detail latestDetailsSection mobile d-block\"\u003e\n\u003csection\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"ingredients\" class=\"collapse show\" alt=\"\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv\u003eAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot1\" id=\"pdp_slot1\" data-is-content=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot1test\" id=\"pdp_slot1test\" data-is-content=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot2test\" id=\"pdp_slot2test\" data-is-content=\"\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"pdp_slot2\" id=\"pdp_slot2\" data-is-content=\"\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"pdp_slot3\" class=\"pdp_slot3\" data-is-content=\"\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"pdp_slot4\" class=\"pdp_slot4\" data-is-content=\"\"\u003e\u003c\/div\u003e","brand":"Virtue","offers":[{"title":"2 fl oz. | 60ml","offer_id":50608205234399,"sku":"USA-049369","price":17.0,"currency_code":"USD","in_stock":true},{"title":"8 fl oz. | 240ml","offer_id":50608205267167,"sku":"USA-049371","price":38.0,"currency_code":"USD","in_stock":true},{"title":"17 fl oz.| 500ml","offer_id":50608205299935,"sku":"USA-049372","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/8343\/5487\/files\/Virtue_-_Smooth_Shampoo_8.png?v=1785209751","url":"https:\/\/beautyshiptoyou.com\/products\/virtue-smooth-shampoo","provider":"Beauty Ship To You","version":"1.0","type":"link"}