{"product_id":"john-paul-mitchell-systems-the-demi-demi-permanent-hair-color-shade-10","title":"John Paul Mitchell Systems - The Demi Demi-Permanent Hair Color Shade 10","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBrand: \u003c\/strong\u003eJohn Paul Mitchell Systems\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Line: \u003c\/strong\u003eThe Demi\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e2 fl oz.\/ 60ml\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eShade\/Color:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat is it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExplore John Paul Mitchell Systems' demi-permanent hair color that conditions while it colors. The Demi delivers incredibly rich results with exceptional shine. This versatile formula sets the standard for precise performance and quick color services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow it Works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix The Demi shades in equal parts (1:1 ratio) with Paul Mitchell\u003csmall\u003e®\u003c\/small\u003e Processing Liquid.\u003c\/li\u003e\n\u003cli\u003eTop Coat or First-Time Application:\n\u003col\u003e\n\u003cli\u003eDivide dry hair into four segments.\u003c\/li\u003e\n\u003cli\u003eTake fine ¼-inch sections and apply The Demi formula from base to ends. Work through all 4 segments in the same way.\u003c\/li\u003e\n\u003cli\u003eProcess for up to 20 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse, shampoo with Paul Mitchell\u003csmall\u003e®\u003c\/small\u003e Color Protect\u003csmall\u003e®\u003c\/small\u003e Post Color Shampoo and condition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003eRoot Retouch:\n\u003col\u003e\n\u003cli\u003eDivide dry hair into four segments.\u003c\/li\u003e\n\u003cli\u003eTake fine ¼-inch sections and retouch all of the regrowth. If the midlengths and ends need a refresh, pull the color through as needed for up to 20 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse, shampoo with Paul Mitchell\u003csmall\u003e®\u003c\/small\u003e Color Protect\u003csmall\u003e®\u003c\/small\u003e Post Color Shampoo and condition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003eRefresh\u003cspan\u003e \u003c\/span\u003eduring a permanent color retouch:\n\u003col\u003e\n\u003cli\u003eDivide dry hair into four segments.\u003c\/li\u003e\n\u003cli\u003eApply permanent color formula to the regrowth. Take fine, ¼-inch sections and complete all 4 segments. Set a timer based on permanent color directions.\u003c\/li\u003e\n\u003cli\u003eWith about 20 minutes remaining, take ½-inch sections and apply The Demi formula to the midlengths and ends. Process for remaining time. (Consider porosity of midlengths and ends; adjust timing accordingly.)\u003c\/li\u003e\n\u003cli\u003eRinse the retouch color first before rinsing the midlengths and ends. Then shampoo with Paul Mitchell\u003csmall\u003e®\u003c\/small\u003e Color Protect\u003csmall\u003e®\u003c\/small\u003e Post Color Shampoo and condition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003eTone \u0026amp; Refine (Pre-Lightened):\n\u003col\u003e\n\u003cli\u003eDivide towel-dried hair into four segments.\u003c\/li\u003e\n\u003cli\u003eTake fine, ¼-inch sections and apply The Demi formula to the base area first, then onto the midlengths and ends. If the hair is porous, add an equal amount of The Demi Clear + Paul Mitchell\u003csmall\u003e®\u003c\/small\u003e Processing Liquid to your remaining mixture before pulling it through. Process up to 20 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse, shampoo with Paul Mitchell\u003csmall\u003e®\u003c\/small\u003e Color Protect\u003csmall\u003e®\u003c\/small\u003e Post Color Shampoo and condition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003eGray Blending:\n\u003col\u003e\n\u003cli\u003eFor an initial application, follow the steps for Top Coat or First-Time Application.\u003c\/li\u003e\n\u003cli\u003eFor retouching gray hair, follow the steps for Root Retouch Using The Demi.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeature and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGrow your color business by introducing color without commitment.\u003c\/li\u003e\n\u003cli\u003eOffers options for every need, with 45+ standard shades, Flash Toners, Muted Metallics and Clear.\u003c\/li\u003e\n\u003cli\u003eIdeal for toning, refining and refreshing color.\u003c\/li\u003e\n\u003cli\u003eGreat for blending away minimal gray without lightening the hair’s natural pigment.\u003c\/li\u003e\n\u003cli\u003eGentle and conditioning formula that’s ammonia and MEA-free, low-alcohol and 100% vegan.\u003c\/li\u003e\n\u003cli\u003eEasy-to-formulate, intermixable shades can be opaque or translucent.\u003c\/li\u003e\n\u003cli\u003eOffers incredible shine and vibrancy, for a great guest experience with gorgeous, noticeable end-results.\u003c\/li\u003e\n\u003cli\u003eSpeedy processing allows you to see more potential guests per day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"container product-detail product-wrapper availabilityInitComplete\" data-recommendationurl=\"\/on\/demandware.store\/Sites-CosmoProf-Site\/default\/Product-LoadRecommendations?pid=USA-M-570278\" data-pid=\"USA-577524\"\u003e\n\u003cdiv class=\"product-detail-container\"\u003e\n\u003cdiv class=\"description-and-detail-container\"\u003e\n\u003cdiv class=\"description-and-detail-content tab-content d-none d-md-block\" id=\"nav-tabContent\"\u003e\n\u003cdiv class=\"tab-pane fade active show\" id=\"ingredientstab-USA-577524\" role=\"tabpanel\" aria-labelledby=\"ingredients-tab\"\u003e\n\u003cdiv\u003eSee individual colors.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"John Paul Mitchell Systems","offers":[{"title":"The Demi 10NB","offer_id":48761050038495,"sku":"USA-020411","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10BV Blue Violet","offer_id":48761050071263,"sku":"USA-578393","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10A Ash","offer_id":48761050104031,"sku":"USA-578388","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10AA Ash Ash","offer_id":48761050136799,"sku":"USA-013934","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10P Pearl","offer_id":48761050169567,"sku":"USA-026988","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10PA Pearl Ash","offer_id":48761050202335,"sku":"USA-578387","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10GV Gold Violet","offer_id":48761050235103,"sku":"USA-032856","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10V Violet","offer_id":48761050267871,"sku":"USA-578389","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10NC Natural Copper","offer_id":48761050300639,"sku":"USA-037976","price":12.85,"currency_code":"USD","in_stock":true},{"title":"10N Natural","offer_id":48761050333407,"sku":"USA-040597","price":12.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/8343\/5487\/files\/10AA_Ash_Ash.jpg?v=1775114190","url":"https:\/\/beautyshiptoyou.com\/products\/john-paul-mitchell-systems-the-demi-demi-permanent-hair-color-shade-10","provider":"Beauty Ship To You","version":"1.0","type":"link"}