{"product_id":"arete-permanent-cream-hair-color","title":"Arete - Permanent Cream Hair Color","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBrand: \u003c\/strong\u003eArete\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Line:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e3.4 fl oz. \/ 100 ml\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eShade\/Color:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat is it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv id=\"featuresbenefits\" class=\"collapse show\" alt=\"\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in Select Shades Today. More Coming Soon.\u003cbr\u003e\u003cbr\u003eUnlock your craft’s true nature with ARETÉ’s Alchemic Color — a versatile permanent color collection consciously crafted to elevate every service and transform every strand.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-in-1 Hair Color Conditioning Treatment: Infused with exclusive VINA-PLEX 100™ technology and a cold-pressed Italian Gold Oil Blend, Alchemic Color delivers immediate shine, enhanced color longevity, and healthier-looking hair with every service.\u003c\/li\u003e\n\u003cli\u003eHigh-Performance, Conscious Color Formulation: Crafted without common salon irritants such as ammonia, PPDs, resorcinol, gluten, or animal-derived ingredients, Alchemic Color reimagines professional hair color through a cleaner, consciously formulated lens — where exceptional performance, sensorial luxury, and modern formulation standards exist in harmony.\u003c\/li\u003e\n\u003cli\u003eVersatile Hybrid Hair Color Technology: Achieve 100% grey coverage, color balancing, and toning results within one all-in-one color collection. Featuring 89 intermixable shades and 6 unique developers, Alchemic Color is crafted with an alchemy of Italian micropigments designed to inspire creative, custom-tailored color results.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHow it Works:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eAlchemic Color is an alkaline, permanent hair color system designed with a unique pH approach that gives the artist complete customization, from 100% grey coverage and permanent results to softer, demi-like color, all within one versatile color line.\u003cbr\u003e\u003cbr\u003eSimply select your shade, mixing ratio, developer strength, and processing time based on the service and desired outcome. By adjusting these four variables, you can customize Alchemic Color for each canvas and create truly tailored results.\u003cbr\u003e\u003cbr\u003eAlchemic Color Formulation Guidance: Mixing Ratio, Developer Selection \u0026amp; Processing Time\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0 (Toning): 3.5 or 5 Volume | 1:2 Mixing Ratio | 10-15 Minutes\u003c\/li\u003e\n\u003cli\u003e0 (Color Refresh): 5 Volume | 1:2 Mixing Ratio | 15-20 Minutes\u003c\/li\u003e\n\u003cli\u003e0-1 (Match or Deepen): 10 Volume | 1:1.5 Mixing Ratio | 35 Minutes\u003c\/li\u003e\n\u003cli\u003e1-2 (Standard Mix): 20 Volume | 1:1.5 Mixing Ratio | 35 Minutes\u003c\/li\u003e\n\u003cli\u003e2-3 (Standard Mix): 30 Volume | 1:1.5 Mixing Ratio | 35 Minutes\u003c\/li\u003e\n\u003cli\u003e3 (Standard Mix): 40 Volume | 1:1.5 Mixing Ratio | 35 Minutes\u003c\/li\u003e\n\u003cli\u003e3-4 (High Lift Mix): 30 or 40 Volume | 1:2 Mixing Ratio | 35-50 Minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eGrey Coverage Formulation Guidelines:For optimal coverage of white hair, select the appropriate coverage shade, Natural (.0), Warm Natural (.03), and\/or Gold (.3), based on the starting canvas and desired result.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e25% White Hair: 10g Coverage Shade (.0, .03, or .3) + 30g Target Shade\u003c\/li\u003e\n\u003cli\u003e50% White Hair: 20g Coverage Shade (.0, .03, or .3) + 20g Target Shade\u003c\/li\u003e\n\u003cli\u003e75% White Hair: 30g Coverage Shade (.0, .03, or .3) + 10g Target Shade\u003c\/li\u003e\n\u003cli\u003e100% White Hair: 35g Coverage Shade (.0, .03, or .3) + 5g Target Shade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eGrey Coverage Processing Guidelines:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull Coverage: 20 Volume | 1:1.5 Mixing Ratio | 35-45 Minutes\u003c\/li\u003e\n\u003cli\u003eGrey Blending: 10 Volume | 1:1.5 or 1:2 Mixing Ratio | 35 Minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eCustomizing with .00 Clear:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e.00 Clear is a colorless hair color base designed to dilute depth and create a lighter value of any ARETÉ Alchemic Color shade. This expands the versatility of the collection, allowing artists to customize tonal deposit for each desired result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eToning with .00 Clear:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e.00 Clear is especially useful when custom-tailoring toning formulas with Alchemic Color on levels 9-10, where a softer, more translucent tonal deposit is desired.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003eStudio Tip\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhen used alone and mixed with Crème Catalyst, .00 Clear can create lightening action on natural hair. This is because .00 Clear contains the same permanent color base as Alchemic Color, without added pigment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e.00 Clear Lightening Guide\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0 Volume: Up to 1 level of lightening\u003c\/li\u003e\n\u003cli\u003e20 Volume: 1-2 levels of lightening\u003c\/li\u003e\n\u003cli\u003e30 Volume: 2-3 levels of lightening\u003c\/li\u003e\n\u003cli\u003e40 Volume: Up to 3 levels of lightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection\u003e\n\u003cdiv id=\"ingredients\" class=\"collapse show\" alt=\"\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eFeature and Benefits:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eEXCELLENCE IN PERFORMANCE:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eInnovative hybrid color technology designed to deliver rich, 100% grey coverage or luminous toning results — all in one extended size (3.4oz) tube\u003c\/li\u003e\n\u003cli\u003e2-in-1 color and conditioning treatment that enhances softness, luminosity, and shine with every service\u003c\/li\u003e\n\u003cli\u003eEnriched with refined Italian micropigments for exceptional saturation, vibrancy, and color longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003eEXCELLENCE IN WELLNESS FOR PROFESSIONALS \u0026amp; CLIENTS:\n\u003cul\u003e\n\u003cli\u003eClean Air Formulation crafted without common hair color irritants for a more elevated salon wellness experience\u003c\/li\u003e\n\u003cli\u003ePPD-Free, Resorcinol Free, Ammonia-Free, Cruelty-Free, Vegan \u0026amp; Gluten-Free low-tox color formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eEXCELLENCE FOR THE PLANET:\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eCertified Conscious by Positive Luxury, as a Brand To Trust\u003c\/li\u003e\n\u003cli\u003ePackaged in infinitely recyclable aluminum tubes as part of ARETÉ’s conscious commitment to circular design principles\u003c\/li\u003e\n\u003cli\u003eConsciously made in Italy to the highest standard of craft and care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cstrong\u003eIngredients:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eHistorical Botanicals:\n\u003cul\u003e\n\u003cli\u003eVINA-PLEX 100™: Born from Vitis Vinifera (Grapes) and inspired by centuries of Italian craftsmanship, VINA-PLEX 100™ combines bio-fermented balsamic vinegar molecules with antioxidant-rich resveratrol to help strengthen, remineralize, and protect the hair fiber. This advanced alchemical complex helps defend against oxidative stress while supporting healthier-looking, more resilient hair with enhanced shine and vitality.\u003c\/li\u003e\n\u003cli\u003eItalian Gold Oil Blend: A luxurious infusion of cold-pressed organic Apricot, Olive, and Pomegranate Oils, sustainably sourced from the fertile landscapes of Italy. Revered as our signature “Italian Gold,” this nutrient-rich blend helps nourish the hair and scalp, enhance color molecule absorption, supports moisture retention, and promotes smoother, more luminous color results.\u003c\/li\u003e\n\u003cli\u003eTaurine: An amino acid known for its antioxidant properties, Taurine helps support scalp balance while reinforcing the hair fiber for stronger, healthier-looking strands.\u003c\/li\u003e\n\u003cli\u003eAloe Vera: Renowned for its soothing and hydrating properties, Aloe Vera helps comfort the scalp while delivering lightweight moisture to leave hair feeling soft, balanced, and refreshed.\u003c\/li\u003e\n\u003cli\u003eBlood Orange Extract: Rich in Vitamin C and antioxidant compounds, Blood Orange Extract helps protect the hair and scalp from environmental stressors while promoting a healthier-looking appearance, enhanced radiance, and lasting vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\nFull Ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Ethanolamine, Ceteareth-30, Synthetic Beeswax, Polyquaternium-22, Cocamidopropyl Betaine, Toluene-2,5-Diamine Sulfate, Decyl Oleate, Sodium Sulfite, Parfum (Fragrance), Sodium Hydrosulfite, 2-Methylresorcinol, 4-Chlororesorcinol, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl, Hydrolyzed Oat Protein, Hydrolyzed Rice Bran Protein, Olea Europaea (Olive) Fruit Oil, Taurine, Punica Granatum (Pomegranate) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Resveratrol, Aloe Barbadensis Leaf Juice, Acetum, Tartaric Acid, Leuconostoc\/Radish Root Ferment Filtrate, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citric Acid, Sodium Benzoate , Potassium Sorbate\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Arete","offers":[{"title":"4.0 Medium Natural Brown","offer_id":51323353858271,"sku":"USA-049611","price":21.0,"currency_code":"USD","in_stock":true},{"title":"4.03 Medium Warm Natural 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